ABOUT CARTELUX

We are a aiming to change how retail networks execute marketing campaigns.

How we got here

  1. 2012

    Founded as a video agency

    Cartelux was established by Joshua Williams in 2012 as a digital video agency, with a primary focus on developing innovative YouTube advertising strategies and videos for retailers. It didn’t take long to gain a strong foothold in the industry, onboarding prestigious clients such as Google, CoreLogic, LendLease and VMware.

    Working with these global brands, Joshua saw that creating and reproducing video content for local contexts was often inefficient — creating redundancies in creative rework and media buy, and delivering little to no results.

  2. 2018

    First adtech client

    To address this, Cartelux began developing an adtech solution to help synergise cross-tier video campaigns. Mini Australia became the first client to work with the platform, which was tailored and developed to meet its unique needs.

  3. 2020

    Relaunched as an adtech platform

    Cartelux officially relaunched as an adtech platform empowering retail networks to create, reproduce and measure digital marketing campaigns.

  4. 2023

    Beyond automotive

    While initially focused on the automotive industry, Cartelux planned to expand into other categories from 2023 onward.

“Cartelux is an easy-to-scale, global-first platform that simplifies the enduring process of creating, localising, amplifying and measuring a marketing campaign. From the national sales company to the local dealer, it enables a truly integrated marketing approach without redundancies.”
Josh Williams
Founder & CEO, Cartelux

We believe in motion

The principle ‘believe in motion’ refers to the power of the motion picture, which links to Cartelux’s first product. While Cartelux is no longer a video agency, this principle will always remain at our heart because we love creative work and are driven to see fantastic assets scale.

We trust in expertise

Our team boasts exceptional expertise within the automotive, media, retail, and technology industries. We are fuelled by passion and determination, and our commitment lies in utilising innovative technology to revolutionise and democratise the digital advertising industry.

Join the team

Meet our management team

Josh Williams

Founder & CEO

Seasoned founder, Director and CEO having founded Cartelux and Autoreviewa.

Stephen Burns

Chief Financial Officer

Stephen has expertise as an ASX-listed CFO and has held senior multi-national roles at companies including Airbus. He drives Cartelux’s financial performance, growth, governance and systems.